Overview

#OneTown is Ledbury Town Football Club’s ethos to deliver better facilities, better community, and better football for our members, supporters, and neighbours.

Ultimately, we want to create a team that is successful on and off the pitch. We have an enthusiastic group of people involved, trying to transform Ledbury Town Football Club, working together and with external partners to benefit the club and the community.

So, if you see #OneTown on our social media posts or on our shirts, you’ll know it relates to one of the following goals…

Better facilities

Anyone with a cursory knowledge of Ledbury Town knows that the long-term future of the club is away from New Street. We are working with our friends at Ledbury Swifts, our landlord, the local community, and local football and government authorities to pursue a new and bespoke football facility for Ledbury.

However, while the future is being resolved, we are working hard to ensure New Street is still a place that people, both players and visitors, can enjoy for football. We’ve already had considerable support from local people and businesses to donate time or materials to make some improvements to the pitch, car park, lighting around the building, signage, external paintwork, changing rooms, and bar décor. These improvements have been extremely well received and demonstrate the club is moving forward.

Better community

We know it’s going to take more than a lick of paint to get people interested in the club again. We are working hard to re-engage and inform the local community of our activities and encourage their involvement. We want to build a presence which local people, businesses, and our members will get behind.

We consider the club’s link with Ledbury Swifts FC to be vital. For the 2021/22 season, we have created a new men’s team, Ledbury Town Swifts, to help facilitate the transition of young players coming from junior football at the Swifts into the adult game, ensuring the best young players stay in the town. When facilities in the town allow, we’re also keen to help facilitate an Under 18s team to play in a mid-week floodlit league. With the great work Swifts have done with girls’ football, we are also keen explore how we can support women’s football in the town.

We also think the link with former players is important, and in the summer of 2021 we created a new veterans’ team to re-engage former members.

Better football

We want Ledbury Town to produce young and exciting teams that the community can be proud of and want to watch again. We believe that improved facilities and greater community engagement will lead to more and better players having interest in playing for Ledbury Town. We are driving standards, ensuring the coaches of our teams are the right calibre people, FA-qualified, DBS checked, and well supported by the club. In return for a better football experience, we have implemented a clear membership and subscription model to ensure players are making fair and viable contributions to the club. We also plan to resume charging spectator entry fees for First Team home matches. We believe all of this will contribute towards making the football activities of the club more sustainable, creating a better synergy between player and club, and creating a football environment which produces better teams and players.